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PROGRAMME
FEE
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INR 1,32,500 + GST
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Flexible
Payment
Options
Available
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ELIGIBILITY
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Graduate
with minimum
1 year
of work
experience
is mandatory
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The Post-Graduate Certificate in Sales & Marketing Communication programme from MICA is designed to help you strategically think of marketing challenges and recalibrate the ways of connecting and influencing customers.
This nine-month programme offers a holistic understanding of key concepts in sales and marketing communication with a special focus on marketing management. The programme pedagogy offers an immersive learning experience with a blend of classroom lectures, online sessions, real-world case studies, group discussions, in-class activities and assignments.
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After the completion of this programme, you will:
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EVALUATE - Learn
how to evaluate and assess evolving market
dynamics
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ALIGN -
Understand how to effectively align sales /
marketing / communication activities with the
overall business strategy |
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UNDERSTAND -
Gain practical understanding of branding, channel
design and development, and its impact on
businesses
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EXPLORE -
Explore frameworks and tools needed to enhance
decision-making capabilities
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DEVELOP &
LEAD - Understand how to develop and
lead effective sales and marketing teams
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IMPLEMENT - Gain
an exposure to the techniques, challenges and
nuances in implementing sales, marketing and
communication activities
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This programme will help you decipher the right balance between a customer's expectation and business objectives to drive a marketing strategy that is responsive, relevant and profitable.
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In collaboration with
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